earthsense: a concept, a company, a real difference

Whoa! Has it been almost a year since I've been in here?

Been so long since I've taken the time to sit and write down thoughts about data, because I've been busy forming a new company -- with the whole idea that data analysis doesn't have to be complicated to be actionable. The new gig is called "earthsense" and it is a real passion that has consumed me for most of the past 20 years as a person into information gathering.

I like to "catenate" (link together) -- and will continue to do that...but earthsense is the ultimate concatenation of time, people, data, and concepts.

My main partner in crime in the company is Amy Hebard of Rockhopper Research. She and I shared a vision, a commitment, and a willingness to gamble on our idea with equal fevor. But we've got a whole team of brilliant people who joined us at the table because they, too, have an all-consuming passion for data itself (geeks unlimited, yes), data interpretation, analysis and display (in particular mapping!)

Our focus at earthsense is to help companies "make green by going green" ....by that, we mean, apply best target marketing practices to help change the world with profitable enviromentally-sound products and services. We're in the field, now with one of the most comprehensive surveys ever to be done in this area and have got some great new ways of taking what we have learned and making it actionable. We want people to join the "eco-revolution"...and we'll have all the tools needed for consumers and businesses to sharpen their "earthsense" and do what is right for the planet.

More to come on earthsense and the first meeting of our extended team within 2 weeks.... with their permission, I'll introduce this crazy bunch of data hounds and we'll start documenting the creation of a new marketing force: earthsense.